BALL STATE FEDERAL CREDIT UNION SELECTS SEDONA AS PROVIDER FOR MRM APPLICATION AND SERVICES

KING OF PRUSSIA, PA – September 17, 2007 – SEDONA® Corporation (OTCBB: SDNA) (www.sedonacorp.com), a leading provider of Customer and Member Relationship Management (CRM/MRM) solutions for small and mid-size financial services organizations, today announced that Ball State Federal Credit Union (www.bsfcu.com) has selected SEDONA as its MRM (member relationship management) application and services provider.

Ball State Federal Credit Union, located in Muncie, Indiana, is a Bradford-Scott Data Corporation (www.bradfordscott.com) client, and is a full service financial institution with $75 million in assets, servicing approximately 19,000 members.
 
Ball State Federal Credit Union President and CEO Randy Glassburn commented, “Our credit union is committed to providing the best services and products to meet the financial goals of our members. The capabilities of Intarsia, and its tight integration with the Sharetec system, will increase our ability to better identify the specific needs of our members, and provide them with the products and services they need to help them achieve those goals.” 

On July 7, 2007, SEDONA announced a partnership with Bradford-Scott, a Sharetec Systems provider, located in Indianapolis, Indiana. Bradford-Scott is a leading provider of core data processing systems to credit unions, servicing the industry since 1992.

Kevin Kolar, Vice-President at Bradford-Scott commented, “We are very pleased with Ball State Federal Credit Union’s selection of Intarsia, a comprehensive MRM, tightly integrated with the Sharetec system. This is just the first step in providing our credit union customers with the very best MRM product and services the industry has to offer.”  

SEDONA President and CEO Marco Emrich commented, “SEDONA welcomes Ball State Federal Credit Union as a new and valued member of our growing list of credit unions customers. We are confident that our partnership with Bradford-Scott will bring many more credit unions to use our MRM application.”

About SEDONA Corporation

SEDONA® Corporation (OTCBB: SDNA) provides multi-vertical Customer/Member Relationship Management (CRM/MRM) solutions and services specifically tailored to the small to mid-size financial services market. SEDONA’s CRM/MRM solution, Intarsia®, is designed and priced to support and meet the needs of the multiple lines of business of small-to-midsize banks and credit unions. Intarsia provides the entire financial services institution with a complete and accurate view of their customers’ and prospects’ relationships and interactions. By utilizing SEDONA’s CRM/MRM solution and services, SEDONA’s clients effectively identify, acquire, foster, and retain loyal, profitable customers. For additional information, visit the SEDONA web site at www.sedonacorp.com or call 1-800-815-3307.